Stakeholder Perspectives on the Role of Social Media in Urban Green Space, Land Management, and Resilience in Gilgit-Baltistan

Abstract

The primary focus of this study is to explore stakeholders’ perspectives on how social media platforms like Facebook, WhatsApp, and Twitter influence land management practices and community engagement. Employing a qualitative methodology, this research delves into the complex interactions facilitated by social media, using thematic analysis to identify key themes related to communication, collaboration, empowerment, and awareness-raising among stakeholders such as local authorities, community members, environmental activists, and urban planners. The findings reveal that social media significantly enhances transparent communication channels, fosters collaboration among stakeholders, empowers local communities, and raises awareness about the importance of urban green spaces. However, challenges such as connectivity and literacy barriers persist, alongside opportunities for greater involvement and innovation. This study emphasizes the critical role of digital platforms in advancing sustainable land management practices, offering valuable insights for policymakers, urban planners, and community stakeholders. Future research should explore specific communication strategies, the impact of social influencers, and the integration of emerging technologies in urban planning. Ultimately, this research contributes to the understanding of how social media can support the development of environmentally friendly and resilient communities.