The article reveals the content and essence of the concepts of quality and standard of living, characterizes the indicators and defines the constituent elements of the quality of life, identifies countries with the best and worst indicators of the quality of life. The process of human development is considered at the present stage as the goal and the most important criterion of social progress, if we consider the quality of life as a system, it includes the quality of a person, and the standard of living is defined as the well-being of the population and lifestyle. Taking into account the objective and subjective characteristics of all spheres of human life, the main task of the study is based on the maximum coincidence of objective and subjective quality assessments. According to different methodology, indicators for assessing the level and quality of life are systematized and the need to form social standards for a new quality of life for the population of Ukraine is substantiated. An objective assessment of the quality of life of the population is determined using a set of indicators: income of the population; household spending; communal payments; well-being; comfortable life, etc. Subjective evaluation indicators are formed according to a sociological survey and reflect the degree of satisfaction with life, the need for quality products (services). The quality of life assessment system requires constant improvement, but the main aspects that need to be taken into account are the implementation of international ISO standards and quality management systems in production. It is the quality control and assessment system that will reduce the acuteness of food security, the availability of proper nutrition, necessary for an active and healthy life, and the creation of comfortable conditions for human life.