2018
DOI: 10.2139/ssrn.3149551
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Status Goods and Vertical Line Extensions

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Cited by 11 publications
(20 citation statements)
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References 58 publications
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“…Literature Review. This study adds to the growing stream of research that incorporates consumers’ psychological and social behavior in quantitative models to examine optimal firm decisions (see e.g., Jain and Li , Li , Li and Jain , Lim , and Lim and Ho ). This stream of research enriches traditional economic models with psychological realism and provides new insights.…”
Section: Introductionmentioning
confidence: 99%
“…Literature Review. This study adds to the growing stream of research that incorporates consumers’ psychological and social behavior in quantitative models to examine optimal firm decisions (see e.g., Jain and Li , Li , Li and Jain , Lim , and Lim and Ho ). This stream of research enriches traditional economic models with psychological realism and provides new insights.…”
Section: Introductionmentioning
confidence: 99%
“…However, perhaps closest to our work is research by Amaldoss and Jain (,b, ) demonstrating how firms should price and design products (Li , Li and Liu ) when consumers engage in conspicuous consumption. Although related, our research is markedly different.…”
Section: Discussionmentioning
confidence: 81%
“…They found that the quantity of new TPAs leads to higher PP before rather than after competitive entry. Li (2019) studied how firms make vertical line extension decisions when taking consumers' status preferences into account. They found that status preferences can make unprofitable extensions profitable.…”
Section: Literature Reviewmentioning
confidence: 99%