Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products

Loveland, Katherine; Smeesters, Dirk; Mandel, Naomi

doi:10.1086/653043

Cited by 251 publications

(241 citation statements)

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“…The third function is social connectedness. Nostalgia increases perceptions of social bonds, attachment security, interpersonal competence, and social support (Wildschut et al, 2006(Wildschut et al, , 2010Zhou, Sedikides, Wildschut, & Gao, 2008; see also Loveland, Smeesters, & Mandel, 2010). Further, nostalgia is triggered by, and repairs, feelings of loneliness.…”

Section: Why Is It Important To Understand Conceptions Of Nostalgia?mentioning

confidence: 99%

Odyssey's end: Lay conceptions of nostalgia reflect its original homeric meaning.

Hepper¹,

Ritchie²,

Sedikides³

et al. 2012

Emotion

359

583

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Nostalgia fulfills pivotal functions for individuals, but lacks an empirically-derived and comprehensive definition. We examined lay conceptions of nostalgia using a prototype approach. In Study 1, participants generated open-ended features of nostalgia, which were coded into categories. In Study 2, participants rated the centrality of these categories, which were subsequently classified as central (e.g., memories, relationships, happiness) or peripheral (e.g., daydreaming, regret, loneliness). Central (compared to peripheral) features were more often recalled and falsely recognized (Study 3), were classified more quickly (Study 4), were judged to reflect more nostalgia in a vignette (Study 5), better characterized participants' own nostalgic (vs. ordinary) experiences (Study 6), and prompted higher levels of actual nostalgia and its intrapersonal benefits when used to trigger a personal memory, regardless of age (Study 7). These findings highlight that lay people view nostalgia as a selfrelevant and social blended emotional and cognitive state, featuring a mixture of happiness and loss. The findings also aid understanding of nostalgia's functions and identify new methods for future research.Keywords: nostalgia, prototype, emotions, memory, self Nostalgia 3 Nostalgia is part of the fabric of everyday life. After centuries of scientific neglect, the construct has recently been the focus of burgeoning empirical and theoretical developments. According to Boym (2001), nostalgia is experienced by almost everyone.Indeed, 79% of undergraduates report experiencing nostalgia at least once a week (Wildschut, Sedikides, Arndt, & Routledge, 2006), as do over half of adults in every five-year age cohort from age 18 to 90 (Hepper, Wildschut, Sedikides, Routledge, & Arndt, 2011). Moreover, recent research suggests that nostalgia serves vital psychological functions .Despite emerging evidence for the functional relevance of nostalgia, the mechanisms by which it operates are poorly understood. A major reason for this is that there exists no coherent definition of nostalgia; in fact, its nature has long been the subject of debate. The purpose of the present research is to resolve this debate by uncovering conclusively what "nostalgia" means to people. In particular, we propose that lay persons' views of nostalgia have a prototype structure characterized by a core set of central features. In examining this proposal, we aim to clarify what contemporary scholars have been studying and to provide new directions and methods for studying nostalgia further. Historical Conceptions of NostalgiaThe term "nostalgia" derives from the Greek words nostos, meaning return to one's native land, and algos, meaning pain or suffering: literally, suffering caused by longing to return home. However, the idea existed long before the word. In probably its first exploration in classical literature, the theme of nostalgia runs strongly through Homer's Odyssey, in which the hero Odysseus nurtures memories of Ithaca and his family throughout his lon...

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Section: Why Is It Important To Understand Conceptions Of Nostalgia?mentioning

confidence: 99%

Odyssey's end: Lay conceptions of nostalgia reflect its original homeric meaning.

Hepper¹,

Ritchie²,

Sedikides³

et al. 2012

Emotion

359

583

View full text Add to dashboard Cite

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“…L'importance de la nostalgie en marketing et la richesse sémantique du terme sont telles que les chercheurs ont créé des expressions comme « produit nostalgique » (Loveland, Smeesters et Mandel, 2009, « marque nostalgique » (Kessous, Roux et Chandon, 2015;Orth et Gal, 2012), « achat nostalgique » (Sierra et McQuitty, 2007), « préfé-rence nostalgique » (Holbrook, 1993) (Hallegatte, 2014).…”

Section: L'ancienneté D'un Objet Et La Nostalgie D'un Individuunclassified

“…Dit autrement, si on est fréquemment exposé à un stimulus que l'on associe au passé, il est probable qu'on l'associe de moins en moins au passé, et qu'il ait moins de chance de susciter la nostalgie, comme le groupe de rock The Rolling Stones, par exemple, de retour depuis plus de 20 ans. Donc, l'opérationnalisa-tion du concept de marque nostalgique proposée par Loveland et al (2010) est en contradiction avec son origine conceptuelle, la définition de la nostalgie de Holbrook et Schindler (1991). Plus globalement, la marque Coca-Cola, par exemple, est une « marque qui était populaire dans le passé (et qui est toujours populaire aujourd'hui) », mais peu la qualifieraient de « marque nostalgique ».…”

Section: L'ancienneté D'un Objet Et La Nostalgie D'un Individuunclassified

Nostalgie 2.0

Hallegatte

2017

Rev. organ. territ.

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a RÉSUMÉ. Les 30 dernières années de recherches sur la nostalgie, en marketing d'abord et en psychologie ensuite, ont considérablement fait avancer les connaissances sur cette émotion fascinante qui se trouve au coeur de nos vies personnelles, et dorénavant de notre vie collective. Cependant, cinq éléments se doivent encore d'être éclaircis : la nature même de la nostalgie comme émotion liée à un passé heureux et non comme préférence pour les choses du passé; la différence entre l'ancienneté perçue d'un objet et la nostalgie éventuelle d'un individu pour l'objet ancien; la distinction entre la propension à la nostalgie et la croyance au déclin; la distinction entre les dimensions spécifique et globale de la croyance au déclin; ainsi que le lien entre l'âge et la nostalgie. Cet article propose des raffinements et des changements conceptuels sur les quatre premiers éléments, grâce à des arguments théoriques et deux études quantitatives, ainsi que l'examen du lien entre l'âge et la nostalgie. Avant cela, nous offrons un résumé survolant plus de 300 ans d'histoire du concept de nostalgie. Les résultats de cette recherche nous amènent à conclure que l'expression « la nostalgie n'est plus ce qu'elle était » n'est pas un simple aphorisme, mais qu'elle décrit la réalité de ce concept au 21 e siècle. ABSTRACT. Knowledge on nostalgia, this fascinating emotion that we may encounter personally or even collectively on a daily basis, accumulated rapidly in the last 30 years of research, in marketing first and then in psychology. However, five concerns still remain: the nature of nostalgia as an emotion triggered by evocation of the past and not as a preference for things of the past; the distinction between perceived age of an object and nostalgia felt for that object; the distinction between nostalgia proneness and belief in decline

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“…Extant research shows that it influences the consumer's purchase of automobiles (Brown, Kozinets, and Sherry, 2003;Braun-LaTour, LaTour, and Zinkhan, 2007); foods and cosmetics (Loveland et al, 2010); perfumes (Lambert-Pandraud and Laurent, 2010); cigarettes and tea (Holak et al, 2007); songs (Batcho, 2007); arts and entertainment (Holbrook and Schindler, Williams, 1998); advertising-evoked mood (Ellen and Bone, 1998); and advertising influencing attitudes toward the brand (Okazaki, Katsukura, and Nishiyama, 2007;Brown, Homer, and Inman, 1998).…”

Section: Emotions"mentioning

confidence: 99%