2020
DOI: 10.33215/sjom.v3i4.385
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Store Atmosphere, SERVQUAL and Consumer Loyalty

Abstract: Purpose- With competitors, making business people must continue to evaluate the marketing strategy carried out and understand consumer behavior, especially from the coffee shop. The study aims to present the relationship between Store Atmosphere, SERVQUAL, and Consumer Loyalty in Excelso (Big Mall, Samarinda City). Design/Methodology- We conduct online surveys (instrumental social networking sites). The sample of this study was based on purposive sampling. There were total 98 participants. The study hy… Show more

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Cited by 12 publications
(18 citation statements)
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“…There have been studies that clearly postulates the relationship between the store atmosphere, service quality and the customer satisfaction. It is also clear that service quality has more positive significant effect of all the above mentioned three factors with respect to customer loyalty, customer satisfaction and service quality (Purwadi et al 2020). It is also assessed that the customer value existing within the service quality and customer satisfaction is significantly proved by the studies conducted by Oh (1999).…”
Section: Service Qualitymentioning
confidence: 90%
“…There have been studies that clearly postulates the relationship between the store atmosphere, service quality and the customer satisfaction. It is also clear that service quality has more positive significant effect of all the above mentioned three factors with respect to customer loyalty, customer satisfaction and service quality (Purwadi et al 2020). It is also assessed that the customer value existing within the service quality and customer satisfaction is significantly proved by the studies conducted by Oh (1999).…”
Section: Service Qualitymentioning
confidence: 90%
“…Phases of solidification of casting irons are classified as liquid metal, graphite/austenite precipitation, and semisolid phase and cooling to room temperature. Casting soundness depends on, in which phase majority of graphite or how much amount of graphite precipitates [20][21][22]. Amount of graphite precipitation in eutectic solidification is estimated by Eq.…”
Section: Figmentioning
confidence: 99%
“…In this case, there are inferential statistics by concluding inductively. The use of Ordinary Least Square (OLS), is considered as an appropriate and effective model www.acdmhr.theiaer.org to see the extent to which variables have been previously designed (Purwadi et al, 2020). For OLS, one variable is defined to describe the intended variable with the following linear specification design: Y = α + βx + e (α, β)…”
Section: Tools and Techniquesmentioning
confidence: 99%