South African Journal of Economic and management Sciences
 2024
DOI: 10.4102/sajems.v27i1.5239
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Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age

Bianca M. van Niekerk,
Mornay Roberts-Lombard,
Nicole Cunningham

Abstract: Store atmospherics and apparel behavioural intentions:The moderating effect of urban bottom-ofthe-pyramid consumers' age',

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