Storytelling

Fog, Klaus; Budtz, Christian; Munch, Philip; Blanchette, Stephen

doi:10.1007/978-3-540-88349-4

Cited by 95 publications

(32 citation statements)

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“…According to Servaes and Lie (2013: 130), "Techniques such as storytelling and drama provide platforms to communicate the change process". Storytelling is becoming an increasingly meaningful tool in development interventions (Bell 2010;Fog et al 2010) because "stories challenge our linear ways of thinking and can have real enabling power" (Servaes & Lie 2013).…”

Section: The Need For Indigenous Communicationmentioning

confidence: 99%

Negotiating water conservation communication through indigenous media

Onyenankeya¹,

Salawu²

2018

COMM

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Water conservation efforts have become increasingly important as spiralling population figures and snowballing economic development continue to pile pressure on fresh water resources across the world. In South Africa there are a number of water conservation initiatives to ensure optimal use of dwindling water resources. But not all citizens, particularly in rural communities, consider water conservation a social priority. The apathy has been attributed to the failure of current conservation communication to galvanise people in a way that they come to regard conserving water as a critical factor in achieving sustainable water use. The water conservation efforts rely heavily on persuasive communication, which encourages rural residents to take on new behaviours adjudged beneficial by the promoting agencies, often without seeking their commitment and understanding or appreciating the sociocultural dynamics underpinning their water use behaviour. This study used the participatory action approach to explore the effectiveness of indigenous media in engaging and mobilising rural residents on water conservation initiatives. Given its grassroots nature and interpersonal attributes, indigenous media provide a communication approach with the potential to negotiate the issues around water conservation.

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Section: The Need For Indigenous Communicationmentioning

confidence: 99%

Negotiating water conservation communication through indigenous media

Onyenankeya¹,

Salawu²

2018

COMM

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“…Storytelling handler om å presentere et budskap, gjerne i form av ord, bilder og levende film, ofte med formål om underholdning, laering eller kulturbygging. Sjangrene i storytelling kan vaere muntlige, litteraere eller digitale (Fog, Budtz & Yakaboylu, 2005). Storytelling er sett på som et aktuelt tjenestedesign-verktøy for å markedsføre et konsept eller verdiforslag og for å fange opplevelsen, slik at den for publikum kan bevares og minnes i etterkant (Stickdorn et al, 2018).…”

Section: Storytellingunclassified

Utvikling av eventer ved bruk av tjenestedesign

Solem¹

2019

Eventledelse

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SAMMENDRAG Å utvikle eventer med innovativt og attraktivt innhold for det publikummet man ønsker seg, er utfordrende, og god metodikk for planlegging og gjennomføring er ofte etterspurt. Dette kapitlet viser at eventer kan samskapes med andre interessenter i et tjenestesystem ved bruk av tjenestedesign som effektueringsverktøy, med et markedsevent innen varehandel som illustrerende caseeksempel. Innsikt og erfaringer fra gjennomføring av tjenestedesign-workshops, selve eventet og fra endret aktørpraksis i etterkant dokumenteres. Kapitlet avsluttes med å gi tips og råd til virksomheter og eventarrangører som vurderer å anvende tjenestedesign-metodikk i eventutvikling.

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“…Sam storytelling to nowoczesna technika perswazyjna, w której u•ywa si• opowie$ci jako swoistego sposobu wzbudzania emocji, opartych ca!kowicie albo cz•$ciowo na faktach lub zupe!nie zmy$lonych (Fog, Budtz, Munch, Blanchette, 2013;Hughes, Bendoni, Pehlivan, 2016, s. 357-364).…”

Section: Kampania Storytellingowa -Podstawowe Charakterystykiunclassified