Stranger Online Social Media Operation and Strategy: Case Study of Tantan App

Abstract

With the advancement of the Internet and technology, the types of social media software are constantly expanding. Recently, a new kind of social software has gradually emerged in the market. This is stranger dating software. Unlike Facebook, Instagram and WeChat, which are more used to communicate with familiar people, dating social software mainly aims to make friends with strangers. Its emergence is a change in the market. This article will analyze Tantan, the most popular dating software for strangers in the Chinese market, explore its development background, understand its business model, and analyze how it grasps user needs for marketing.