Strategi Komunikasi Pemasaran Digital Situs Pembanding Harga TELUNJUK.COM

Nursatyo, Nursatyo; Rosliani, Dini

doi:10.33021/exp.v1i2.430

Cited by 12 publications

(13 citation statements)

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“…The communication media used are messaging and calling applications, namely Whatsapp. According to McGraw -Hill in Nursatyo & Rosliani [7] internet and personal selling are designed to be complementary tools in increasing sales or increasing personal relationships with consumers. Based on the theory described, the use of the internet or digitalization of personal selling is the right thing to do in helping companies.…”

Section: Finding and Discussionmentioning

confidence: 99%

“…This promo is also posted on the Star Fit website. Sales promotion on the internet medium is very possible for companies to achieve their targets, sales promotions are very effectively applied via the internet [7]. Based on this theory, the implementation of sales promotion by Star Fit using the internet medium in the form of websites, Instagram, and Facebook is the right step in carrying out its marketing communications.…”

Section: Finding and Discussionmentioning

confidence: 99%

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Marketing Communications During the 2020 Pandemic

Gunawan¹,

Sari²

2021

Advances in Social Science, Education and Humanities Research

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Health awareness makes individuals make it happen by exercising in the gym, but these efforts have the opposite effect of goals. In March 2020, Indonesia was hit by the Covid -19 virus outbreak, which has been declared a pandemic. This is a problem for both the consumer and the business owner. As one of the fitness centers affected by the pandemic, Star Fit immediately took action using marketing communications. The purpose of this study is to see and describe the marketing communications carried out by Star Fit to convince consumers and potential consumers to exercise again at the fitness center during the pandemic. The method used in this research uses a qualitative approach and case study methods with data obtained through interviews, observation, and documentation. Personal selling during the pandemic is adapting by taking advantage of messaging and calling applications. Digital marketing is carried out through the use of the internet such as websites and social media. Sales promotion takes advantage of the internet in disseminating the promotion. The combination of the marketing communication mix chosen helped Star Fit faced the pandemic in 2020.

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Section: Finding and Discussionmentioning

confidence: 99%

Section: Finding and Discussionmentioning

confidence: 99%

Marketing Communications During the 2020 Pandemic

Gunawan¹,

Sari²

2021

Advances in Social Science, Education and Humanities Research

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“…Pembuatan situs web ini dalam rangka meningkatkan perluasan pasar melalui pemasaran digital. Dimana pemasaran digital adalah kegiatan explorasi pasar, mengikat, dan mengeskusi pasar yang menggunakan media horizontal (Nursatyo, N., & Rosliani, D., 2018). Pemilihan nama tersebut atas pertimbangan jangka pendek dan panjang.…”

Section: Pemasaran Terpadu Berbasis Websiteunclassified

Inovasi Teknologi Pemasaran Terintegrasi bagi Pembudidaya Ikan Hias

Siswanto¹,

Gusneli²,

Mardika³

2022

JPMI

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The main problems faced by partners in general are marketing problems; It is still limited and conventional and there is no integrated marketing between decorative fish cultivators. A solution to the main problem is the application of integrated marketing technology using joint marketing methods for decorative fish cultivators in Parigi Mekar Village, Ciseeng District. In particular, this program has the objective of increasing market reach for decorative fish cultivators through website media, and increasing sales effectiveness by creating decorative fish sales centers. The activity approach method is through a participatory approach. This approach emphasizes efforts to improve human quality in order to increase real participation in activities. Devotion provides value to farmers and creates a positive image of the partner's location as the largest ornamental fish producer in West Java through the Ornamental Fish Village brand. In addition, by implementing the program effectively and sustainably, the program can motivate cultivators to develop their cultivation results. Other support in the form of website-based digital marketing can also reach a wider market network which has an impact on creating connectedness between cultivators and outsiders.

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“…Media sosial terhadulunya diawali dengan strategi yang kian popular di kalangan korporasi yang marak dikenal dengan komunikasi pemasaran digital (digital marketing communication). Terdampak selain dari pandemic COVID-19, perkembangan dunia teknologi menghasilkan internet yang makin mumpuni dan menjadikan pasar media sosial menjadi prospektif (Nursatyo & Rosliani, 2018). Pastinya, digital marketing communication memiliki banyak kelebihan yang tidak dimiliki offline marketing communication.…”

Section: Gambar 1 Jumlah Total Kasus Covid-19 DI Indonesiaunclassified

Anotasi Rasa Empati selama Pandemi COVID-19 pada Konten Digital Pariwara Youtube Rosalia Indah

Septiarysa

Marta

Agung

2021

JKP

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Media sosial menjadi teknologi digital dengan memberikan kebebasan bagi semua kalangan dalam mengekspresikan informasi. Selain digunakan untuk keperluan pribadi, Youtube juga diminati oleh korporasi. Youtube menjadi salah satu media sosial terpilih dalam penyebaran pesan selama era pandemi COVID-19. Korporasi transportasi Rosalia Indah juga turut menggunakan Youtube dalam menyampaikan pelayanan dalam masa pandemi. Selain terus meningkat angka penularan virus, kekhawatiran masyarakat dalam penggunaan transportasi umum juga menjadi alasan tersendiri bagi Rosalia Indah untuk menjaga kepercayaan pelayanan. Penelitian ini menggunakan logika produksi pesan dari Barbara O’Keefe yang terlihat dalam penggunaan proses pemikiran bertitik pada bagaimana penyampaian rasa empati Rosalia Indah. Penelitian yang menggunakan paradigma interpretif ini menjadikan penulis mampu menganotasikan makna dibalik setiap konten dari Youtube Rosalia Indah pada masa pandemi. Beralaskan metode analisis konten kualitatif dari Philip Mayring, peneliti melihat bagaimana proses anotasi Rosalia Indah menggunakan Youtube dalam menyuarakan rasa empati yang diberikan kepada penumpang. Beberapa proses yang diteliti yaitu seputar abstraksi, eksplikasi, dan strukturasi. Hasil penelitian menunjukkan bahwa konten pertama dan kedua yang diteliti, proses abstraksi dan eksplikasi semakin terlihat bahwa korporasi begitu dalam memaknai rasa empati atas pandemi COVID-19. Pada proses strukturasi, Rosalia Indah juga ingin menunjukkan dalam akun media sosial Youtube bahwa didalam masa sulit ini, korporasi selalu mengedepankan kualitas pelayanan dan menjadikan keselamatan penumpang adalah nomor satu.

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Strategi Komunikasi Pemasaran Digital Situs Pembanding Harga TELUNJUK.COM

Cited by 12 publications

References 0 publications

Marketing Communications During the 2020 Pandemic

Marketing Communications During the 2020 Pandemic

Inovasi Teknologi Pemasaran Terintegrasi bagi Pembudidaya Ikan Hias

Anotasi Rasa Empati selama Pandemi COVID-19 pada Konten Digital Pariwara Youtube Rosalia Indah

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