Strategic Analysis as a Tool for the Formation and Implementation of Air Company Development Strategy

Abstract

The role of strategic analysis in the activity and ensuring the economic stability of the airline in the modern conditions of economic development is considered. An analysis of approaches to the study of the airline's external environment in unstable market economic conditions. The specifics of the application of strategic analysis in aviation enterprises are scientifically substantiated. It is established that at the stage of strategic analysis interpret the strategic position of the organization by identifying changes in the economic environment of the organization and determining their impact on the organization and its activities, as well as identifying benefits and resources of the organization depending on such changes. The professionalism of the analysis of the modern airline allows to determine the main time tasks that it wants to perform in the medium and long term to achieve the goal. This limitation in the time period implies that in the process of implementing the strategic plan, the company must repeatedly take corrective action, which at the last stage radically changes the nature and direction of the planned results. Theoretical principles and practical recommendations for the use of strategic analysis as a tool for the formation and implementation of airline development strategy are proposed. Determining a strategic problem in advance increases the time you can respond to it. However, with increasing frequency of possible sudden changes, the degree of their predictability decreases. This means that until sufficient information is received for well-thought-out measures, there is a lack of time to implement them, which could harm the airline or lead to a loss of profitable economic opportunity. Tactical and strategic management in all respects should be based on a scientifically sound methodology of systems analysis to solve emerging problems.

Обліково-Аналітичне Забезпечення Управління Розвитком Організацій Будівельної Галузі

“…У споріднених тематичних розробках аргументується, що за допомогою «стратегічного аналізу інтерпретують стратегічну позицію організації шляхом визначення змін, що виникли в економічному середовищі організації та встановлюють рівень їхнього впливу на організацію та її діяльність» [9]. При цьому стратегічний аналіз як складова обліково-аналітичного забезпечення переважно подається як «системне, комплексне, органічно взаємозв'язане дослідження чинників зовнішнього та внутрішнього середовища, які впливають на економічні перспективи господарської одиниці» [10].…”

Impact of globalization processes on strategic planning of enterprises

“…In the study by Razumov, et al [9] it is stated that at the stage of strategic analysis, the company's position should be determined taking into account the changes that have oc curred in the global and local economic environment, the im pact of these changes on the company's activities should be determined, and its own advantages and estimated resources due to such changes should be clarified. It is also noted that "as the frequency of possible sudden changes increases, the degree of their predictability decreases" [9]. This, according to Razumov, et al [9], requires the introduction of permanent adjustments to the strategic plan.…”

“…It is also noted that "as the frequency of possible sudden changes increases, the degree of their predictability decreases" [9]. This, according to Razumov, et al [9], requires the introduction of permanent adjustments to the strategic plan. The presented study consid ers the increase in the unpredictability of global processes.…”