Strategic Communication Plans

Abstract

Strategic communication plans are tools to assist with voluntary, purposive, goal‐oriented communication of an organization with its stakeholders (investors, employees, other stakeholder groups) and organizational constituents (analysts and specialist media). These plans are most useful to organizations, first, in achieving transparency toward their internal and external stakeholders (legitimizing the organizational strategy, managing reputation, and reducing uncertainty about future strategic actions), and second, when applied in ways that allow the reflection of the nonlinear, path‐dependent nature of strategy that takes into consideration the increasingly interconnected operational and international environments.