2014
DOI: 10.1002/bse.1867
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Strategic Decision Making for the Triple Bottom Line

Abstract: Corporate social responsibility (CSR) has become a mandate for strategic managers and is often an important element of a differentiation strategy, but there is little research on how managers can make socially responsible decisions within the context of competitive strategy. In this study we explain how data envelopment analysis (DEA) results can be used to determine the trade‐offs inherent in managing the triple bottom line of profits, people and the planet. Once the trade‐offs are well understood, managers c… Show more

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Cited by 120 publications
(125 citation statements)
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References 48 publications
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“…Image is often externally viewed with cynicism [100,101], therefore some companies are reluctant to communicate their sustainability practices [21,102]. In this situation, firms must have credibility in their efforts to get sustainability initiative messages across to stakeholders [17,103]. This leads to a positive image for the company and could provide its legitimation.…”
Section: Reputation Corporate Image and Profitability In Smesmentioning
confidence: 99%
See 4 more Smart Citations
“…Image is often externally viewed with cynicism [100,101], therefore some companies are reluctant to communicate their sustainability practices [21,102]. In this situation, firms must have credibility in their efforts to get sustainability initiative messages across to stakeholders [17,103]. This leads to a positive image for the company and could provide its legitimation.…”
Section: Reputation Corporate Image and Profitability In Smesmentioning
confidence: 99%
“…It is clear that there is a synergy between CSR and innovation as both are strategic elements of competitiveness [81][82][83]. The literature indicates that companies that undertake CSR actions are more prone to innovation [17,84], while also being more likely to achieve better performances [80,85,86] and greater advantages and competitive success [87][88][89]. Rexhepi et al [87] affirms that innovation is stimulated by a global commitment to CSR.…”
Section: Csr the Supply Chain And Innovation In Smesmentioning
confidence: 99%
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