Strategic Formulation Analysis to Build a New Business Startup “Jamu Partnership” in Indonesia

Abstract

Background – PT Oesodo Alam Mandiri (PT OAM) is a startup company that was established to provide solutions to business opportunities and problems that are being faced by people in Indonesia. Before starting a business, it is necessary to analyze both internal and external factors, also carry out strategy formulation. The results of this analysis will assist in determining the right strategy and business model. Through the right strategy and business model, a newly established startup company will be able to compete and be sustainable. Method – Using Value Proposition Canvas, EFE, IFE, VRIO, CPM, SWOT, IE, QSPM, Porter’s Generic Strategy and Lean Business Canvas Model. Result – This analysis helps to determine the right business model for jamu partnership startup company. Keywords: Startup, Value Proposition Canvas, Lean Business Model Canvas, Jamu, Indonesia.

The Role of Strategic Management Accounting for Startups in Implementing Sustainable Development Goals in PT Oesodo Alam Mandiri

“…PT OAM uses the herbal medicine partnership business model in the form of a business opportunity by providing herbal medicine partnership business packages in the form of herbal cafes or herbal medicine booths that serve the sale of delicious, sweet and innovative herbal products, mentoring services, and so on that allow customers to start a business. The company tagline "My Healthy Inspiration" symbolizes the company's commitment to helping and inspiring health for the whole community (Setiyawati et al, 2021).…”