Strategic Framework for Innovative Tourism and Sustainable Development in Namibia

Abstract

Globally the importance of the tourism sector for economic and sustainable development has already been acknowledged. Namibia is no exception. Endowed with natural beauty wildlife, deserts, and beautiful beaches the tourism sector is clearly acknowledged in the development policies and plans. Despite this, there are few comprehensive studies that deal with strategic aspects of neither the tourism sector nor frameworks to enhance innovative tourism for sustainable development. Due to such precincts and lack of comprehensive research, strategic management of tourism and its development to the fullest potential is difficult. Tourism is a powerful vehicle for economic growth and job creation is a reckoned global phenomenon. International tourist arrivals to SSA have been on increase making it one of the fastest-growing regions in the world. Hence, adopting an exploratory approach with a systematic literature review with contextual analysis this study aims to fill this gap and deliberates on the requisite strategic framework for innovative tourism and sustainable development in Namibia.

The Factors Influencing Tourist Decision-Making on Choosing a Cultural Destination

“…Since these items are part of tourism infrastructures and destination attributes, the factor structure is labeled as "Quality Value Accommodation and Accessibility. The findings are proven by the study of Baporikar (2022), which confirmed the importance of accessibility quality and accommodation quality and their impacts on tourists' satisfaction. Further, from the said study, Quality Value Accommodation and Accessibility affect both the satisfaction and demand of the tourist.…”

“…The relationship between these components can be explained according to the overall analysis of the review of literature, behavior, and decision-making of local tourists within the region. The result of the study revealed that the quality of the accommodation is the factor that determines the influence of the decision-making of a tourist in choosing a cultural destination, together with the availability of information in terms of transportation, destination making sure that the place is accessible to the tourist (Baporikar, 2022). In addition, Adam, (2023) states that cleanliness is also very important in every cultural destination incorporating the quality of the services offered by the place to the tourist is an important key aspect of tourist decision-making on choosing a cultural destination (Zhou et al, 2022).…”

“…Tourism involves activities of individuals traveling and staying in other places that are new to them for not more than a year (Roman et al, 2022). Cultural Tourism is known as a fast-growing sector in the economy; thus, the increasing demand in this sector requires good destination marketing (Baporikar, 2022). This sector focuses on giving cultural experiences to the tourist (Cuomo et al, 2021) which includes interaction between tourists and the local community's people and culture (Uslu et al, 2020).…”