Strategic Licensing Model Choice with Network Effects in a Dynamic Duopoly

Yan, Fei; Chen, Hong-Zhuan; Telli, Sahin; Zhang, Zhi-Chao

doi:10.1007/s13235-023-00516-9

Dyn Games Appl

2023

DOI: 10.1007/s13235-023-00516-9

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Strategic Licensing Model Choice with Network Effects in a Dynamic Duopoly

Fei Yan,

Hong-Zhuan Chen,

Sahin Telli

et al.

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2024

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Electric Vehicle Battery Supply Strategy Considering Brand Spillover Effect

Ma,

Mengyao

2024

International Journal of Information Systems and Supply Chain Management

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Electric vehicle manufacturers ensure power battery supply through either direct sourcing or technology cooperation. This paper examines the battery supply strategy of an entrant manufacturer(m2), in a two-tier supply chain that includes a battery supplier (s), an incumbent manufacturer (m1), and the aforementioned entrant. It investigates these strategies under the influence of the brand spillover effect. It reveals that when m1 opts for direct battery procurement, if m2 boasts higher after-sales service standards, adopting a technology cooperation strategy becomes more advantageous. A sweet spot exists wherein, given m2's brand power and after-sales service level fall within a certain range, all supply chain participants can achieve mutual benefits. In scenarios where m1 depends on technology cooperation for its battery supply, it is advisable for m2 to mirror this approach by also engaging in technology cooperation.

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Electric Vehicle Battery Supply Strategy Considering Brand Spillover Effect

Ma,

Mengyao

2024

International Journal of Information Systems and Supply Chain Management

View full text Add to dashboard Cite

show abstract

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Strategic Licensing Model Choice with Network Effects in a Dynamic Duopoly

Cited by 1 publication

References 43 publications

Electric Vehicle Battery Supply Strategy Considering Brand Spillover Effect

Electric Vehicle Battery Supply Strategy Considering Brand Spillover Effect

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