“…Prior accounting and higher education studies examining universities’ strategic and calculative practices have exemplified universities’ responses to external expectations and demands. In doing so, they have demonstrated how external and institutional pressures shape and change universities’ internal control and accounting systems (e.g., Covaleski and Dirsmith, , ; Lawrence and Sharma, ; Modell, ; Arnaboldi and Azzone, ; Moll and Hoque, ; Philbin, ; Martin‐Sardesai et al ., ; Ozdil and Hoque, ) and strategic management practices (Agasisti et al ., ; Hutaibat et al ., ; von Alberti‐Alhtaybat et al ., ). For example, Hutaibat et al .…”