Strategic Management Tools: A Qualitative Research on Hotel Enterprises

Abstract

Strategic management tools, which are effective in the success of strategic management processes, are also important in the sustainable success of enterprises. In the study, tourism enterprises, which are one of the important sectors of Turkey's economy are examined. In this context, the study population consists of three-star, four-star and five-star hotel enterprises operating in the province of Çanakkale and operating under the Ministry of Tourism. In the study, interview method, which is among the qualitative research methods, has been used and interviews have been conducted with 19 hotel managers in total. Research findings indicate that not all strategic management tools have been implemented in hotel management. In this context, it has been stated that total quality management approach, SWOT analysis, strategic alliances, re-engineering approach and information and communication technologies have been utilized used in hotel management. In addition, it has been observed that mission and vision statements, strategic planning works, benchmarking approach, empowerment approach and outsourcing approach have not been implemented in hotel management. According to the research results, the main reasons for not implementing all of the strategic management tools in hotel management have been expressed as; the fact that tourism enterprises are a component of the service sector and the existence of a specific sector structure and also the deficiencies in the professional management processes.