“…Financial and non-financial measures are not substitutes, but non-financial measures are used as supplements to financial measures (Govindarajan & Gupta, 1985). Several research findings (Denton & White, 2000;Harris & Mongiello, 2001;Atkinson & Brander-Brown, 2001;Evans, 2005;Bergin-Seers & Jago, 2007;Huang, Chu & Wang, 2007;Min, Min & Joo, 2008;Kim & Lee, 2009;Pavlatos & Paggios, 2009;Ivankovic, Jankovic & Persic, 2010;Wadongo et al, 2010;Chen, Hsua & Tzengb, 2011) in performance management advocate the relevance of both financial and non-financial measures for a balanced report of hotel performance.…”