Strategy Development With Future Scenarios

Abstract

In this chapter, a university's story of conducting a “brainstorming session for strategy development with future scenarios” process and the steps of this process are presented and examined, in detail. This chapter aims to help managers and scholars know how to conduct a brainstorming session for producing future scenarios for their organizations by explaining the process with a lived example. For this purpose, “Narrative Research Design,” which is one of the qualitative research designs, is chosen for this research study. Consequently, a brief theoretical framework and a step-by-step guide are presented for the related parties.