Strategy for evaluation, characterization and adoption of immersive technologies to the public of the tourism industry in Maule Region

Stappung, Yazmina; Besoaín, Felipe

doi:10.1109/chilecon54041.2021.9702947

Cited by 1 publication

(1 citation statement)

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“…Interactivity and immersion provide a competitive advantage over those products that do not take full advantage of these technological trends. However, adopting and integrating these technologies must be linked to both the tourist and the tourism providers, who must also keep up with the trends to find the best solutions for each business and thus obtain a competitive advantage [7].…”

Section: Introductionmentioning

confidence: 99%

Developing 360° Virtual Tours for Promoting Tourism in Natural Parks in Chile

Stappung,

Aliaga,

Cartes

et al. 2023

Sustainability

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In recent years, the tourism industry has undergone substantial transformations, integrating new technology to lead to a new era termed Tourism 4.0. These innovations enhance the customer’s travel experience. An emerging trend in travel technology is the application of virtual and augmented reality, facilitating virtual tours that allow tourists to explore destinations without physically being there. We present the experience of developing 360∘ virtual tours for reserves and natural parks across the four provinces of the Maule Region in Chile including information, 360∘ images and videos, as well as several other interactions. A descriptive and correlational analysis was carried out with a total of 147 participants that evaluated the virtual tour, showing a positive correlation between the perceived attractiveness of the 360∘ experience and behavioral intention. Participants had an overall positive perception of the virtual experience; they found it involving and attractive, felt immersed in the environment, and were able to make decisions and interact with static and dynamic objects. The contributions of the present work are as follows: the process and what has been learned and can be recommended based on the experience for developing 360∘ virtual tours, combining dynamic and stationary elements in 360∘ in a virtual experience, and the results of an exploratory study that present the interaction with and user perceptions of the virtual environment.

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Section: Introductionmentioning

confidence: 99%