“…The financial attributes reveal how much the total costs and the payback period will be through the electricity cost, installation cost, O&M cost, utility rebates, upfront cost, and importantly, government support policies in the form of the FiT, grant, discount, and tax incentives. The individual type receives financial and technical information from not only the media but suppliers, business, government, and peers [26]. These are five major formal and informal (interpersonal) communication channels for transmitting messages.…”