Structural equation modelling of reality TV shows in the Philippines vis a vis people’s phenomenological views

Abstract

This study aimed to test the hypothesized model involving latent constructs such as concepts of artistry, potential commercial value, and merit evaluation with the goal to describe the assumed nature of the reality TV shows in the Philippines. As a study that employed the mixed method approach, this research also attempted to describe and understand the participants' views regarding the complex nature of reality TV shows in the country. The researchers utilized purposive sampling technique to choose 422 respondents from colleges and universities of Davao city. A 5-point Likert researcher-made questionnaire consisting of 47 items was used for the survey. Meanwhile, eight participants were selected for Focus Group Discussion (FGD). Findings revealed that the concept of artistry is largely determined by criteria used in reality TV shows although the credibility of the judges still is a critical factor to consider. Personality of the contender significantly determines his potential commercial value. Merit evaluation is significantly influenced both by acceptance of viewers and preference of TV networks. Moreover, Philippine reality TV shows will remain conscious and sensitive to the views of audience and prerogatives of TV top management as regards the talents who will be given breaks and opportunities for show business industry.