Students’ Audience Competency Levels on the Topic “School and University in the Mirror of Audiovisual Media Texts”

Abstract

Analysis of the questionnaire on the theme "School and university in the mirror of audiovisual media texts" shows that only one third of students demonstrate a high level of the motivational indicator of media competence development. The indicator implies a wide range of genre, thematic, emotional, gnoseological, hedonistic, intellectual, psychological, creative, aesthetic motives (including: the choice of a diverse genre and thematic spectrum of media texts with the mandatory inclusion of non-entertainment genres; the pursuit of philosophical/intellectual/aesthetic dispute or dialogue with the creators of media text, criticism of their position, identification, empathy, striving for aesthetic impressions, obtaining new information, confirming their own competence in various spheres of life and media culture, searching for materials for educational, scientific, research purposes etc.). Approximately half of the students surveyed exhibit an average level of motivation, and about 20 % of students are focused exclusively on entertainment media. Analysis of students' answers to questions revealing their levels of information index of media competence in relation to audiovisual media texts on school and university topics shows that approximately 15 % of students in two groups find themselves on a relatively high level, about a third of the audience-an average level, while the rest of the audience (52 %)-low. None of the students surveyed demonstrate a high level of interpretation (analytical, evaluative) indicator of media competence in relation to audiovisual media texts on the subject of school and university. The average level of analytical skills is exhibited by less than 5 % of respondents.