Study Analysis of IoT in FMCG Smart Tags and their Significance in Counterfeit Prevention

Abstract

Current study portrays a novel method for counterfeit prevention and brand security in the FMCG business. The introduced approach consolidates Internet of Things, Cloud, and Mobile advancements with the utilization of specially crafted savvy labels (smart tags) applied to each product to give track and follow capacities. The smart labels join QR code with extra data printed with an imperceptible photochromatic ink. The labels are enacted by spotlight on cell phones during the checking. Prior to checking, clients are provoked to choose the setting of the products (available, sold, and consumed) to give extra data about each product container as it travels through the inventory network. Consumer family types reveals essential information on family types and roles in selecting the product for purchasing. The statistical analysis of family type is 84.7 and 15.2 percentage (out of 354 members) in nuclear and joint family respectively. Awareness percentage on smart tags is 49.15, 32.17 and 18.07 percentage in consumer awareness, unaware and may be respectively. Analysis of fake products identification on smart tags is 53.67, 27.96 and 18.36 percentage in consumer identification, unidentified, and may be respectively. Counterfeit information on products identification on smart tags is 97.74, 2.259 percentage in counterfeit information obtained by consumer is higher than not obtained consumers. Analysis of benefit percentage on products is 94.63, 5.37 percentage in benefit percentage is higher than non-obtained consumers. Likeliness of IoT -Smart Tags on products is 76.28, 23.72 percentage (out of 354 members) in interested percentage is higher than not interested consumers.