<p>About nine 4-substituted 1-naphthacyl bromides and its esters have been synthesized by greener synthetic method using fly-ash catalyzed water mediated reaction. These acyl bromides and esters have been characterized by their physical constants, Mass, IR and NMR spectral data. These carbonyl frequencies(cm-1) of existed rotomers of these compounds have been assigned and correlated with Hammett substituent constants, F, R and Swain-Lupton’s parameters. The insect antifeedant activities of the synthesized acyl bromide and esters have been evaluated using 4<sup>th</sup> instar larvae <em>Achoea Janatha L</em>.</p>