Study on Consumer Awareness on Food Adulteration

Abstract

Food plays a major sustaining role for everyone. As living beings, we rely on food and water for survival, which is one of the necessities of mankind. Post COVID-19 is said to have increased focus on food safety. Due to Intensive agriculture, globalization of food trade, street food, mass catering, food safety has put a big question mark though technology and innovation exist. The main idea of food safety is to bring safe and nutritious food to the plates of the customer. There are several hindrances which lead to hazards in the health of the customers. The study is intended to analyze the extent of consumer awareness about food adulteration in Mangalore city. The study also analyzes the experiences of food adulteration. The Random sampling technique is used for data collection and for the analysis of data, SPSS 24 has been used. Friedman test, point biserial correlation test was used to analyze, compare and interpret the data. Problems encountered by consumers are correlated with various demographic variables. The findings of the study proved that there is strong need to spread the awareness about the food adulteration