Study on Consumer Knowledge, Attitude and Purchasing Practices Regarding Edible Fats and Oil in Kandy

Abstract

Fat and oils plays one of the major roles in Sri Lankan modern unhealthy diet. The study was guided to collect, analyze, and interpret data about the awareness of general community on edible fat and oil products available in the market and their knowledge about healthy ways of usage. A total of 250 purchasing women were surveyed with a welldeveloped questionnaire. Results revealed that, Coconut oil (71%) is the leading supermarket oil product purchased and consumption of animal fats and oil are very limited (<3%) in Kandy. Educational level affects significantly (P<0.05) on purchasing behavior. Regardless of educational level and working status, price (73%) will be the most significant factor look at during purchasing edible oils. Total of 57% of purchasing women use the same oil for both deep frying and stir frying. Besides, 43% of women keep two different types. From all respondents, 83% use oil more than one time after first cooking. Working women prefer internet and facebook (38%) as the major food related information searching resource, while newspapers (35%) are among non-working women. All in all, lowering the price of healthy fat and community awareness programs will encourage healthy fat and oil purchasing behavior in Sri Lanka.