2024
DOI: 10.52660/jksc.2024.30.5.995
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Study on Eyebrow Shape and Image Suitable for Men’s Social Image -Focusing on South Korean and Chinese Men in their 20’s and 30’s-

Yating Wang,
Min-Lyoung Choi

Abstract: This paper aimed to run a comparative analysis of preferred eyebrow shapes among South Korean and Chinese men in their 20’s and 30’s, to present their desirable eyebrow shape effective for giving an impression. Furthermore, the renewed recognition of the social function of eyebrow shapes, an important factor which determines their impression formation depending upon desirable images, could help ramp up the related cosmetics industry. For this purpose, we carried out a survey and did statistical analysis. The f… Show more

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