Study on fish marketing system of some fish species in Hobiganj District, Bangladesh

Abstract

The study was conducted on fish marketing system of Hobiganj sadar upazila to look out the existing marketing channels of some fresh fish species and to explore marketing cost and income of wholesalers and retailers in the study areas. The present investigation was carried out for a period of July 2019 to November 2019 mainly in three different markets of Hobiganj sadar town of Bangladesh. A total of 60 fish traders were selected randomly and data were collected through direct interview utilizing a well-structured questionnaire. The study pointed that in supply chain about only 5% customers received fish from fish farmers directly and rest 95% fishes arrived to the consumer levels through intermediaries. About 60% fish species were come locally and 40% came from different portions of the country. Fish of most priceable and high consumer preference were Air and Ilish due to its good taste on the other hand Tilapia and Pungas were the less priceable and low consumer preference fish in the surveyed areas because of their bad odour and low taste. The net margin of piker, wholesaler and retailer were 690 Tk. ($8.14), 350 Tk. ($4.13), 830 Tk. ($9.79) quintal-1 whereas gross margin was 900 Tk ($10.62), 500 Tk. ($5.90) and 1000 Tk. ($11.80) quintal-1, respectively and these were satisfactory for their daily livelihood. Traders faced numerous problems such as poor drainage, security, electricity, icing, personal expense, unhygienic environment and transportation etc. To develop the facilities of fish marketing is crucial by improving fish transport facilities, establish ice factory and to introduce fish quality monitoring unit.

Supply Chain and Logistics of Fish: A Case Study of Jamalpur District Markets in Bangladesh

“…It is very common scenario in Bangladesh. Deb and Dey [17] found that 95% of the supplied fish in the Sylhet region comes to the market through different intermediaries. The related studies in the literature sated the fish marketing system in different districts of Bangladesh [12,18,19,20] where Jamalpur district is absent.…”

Analisis Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) Digital untuk Pemasaran Ikan Skala Mikro : Systematic Literature Review

“…Pada pemasaran tradisional, lokasi geografis memiliki pengaruh yang kuat terhadap konsumsi ikan (Zhang et al, 2021). Agar ikan bisa tiba ke konsumen pada waktu, dan tempat yang tepat maka diperlukan sistem pemasaran yang efektif (Deb & Dey, 2020). Sistem pemasaran ikan ini diharapkan mampu memenuhi tuntutan pasar, mengurangi kerugian pasca panen, serta melindungi kepentingan nelayan namun tetap memastikan pasokan ikan segar yang stabil ke konsumen, dan didistribusikan ke seluruh pelosok negeri dalam jarak waktu yang minimum (Lekshmi et al, 2020).…”

“…Pemasaran menghubungkan pembeli dan penjual, menyediakan komunikasi antara produsen dan konsumen, namun sayangnya sistem pemasaran tradisional dioperasikan oleh sejumlah perantara (Deb & Dey, 2020). Diketahui bahwa pasar ikan selalu tetap dalam kendali orang-orang berpengaruh dari daerah sekitarnya, tergantung pada jangkauan yang luas dari faktor sosial ekonomi dan politik.…”

“…Saluran pemasaran adalah tempat keterlibatan beberapa perantara yang melaluinya, dimana terjadi transformasi ikan dari produsen ke konsumen. Rantai pasar dari penangkapan, dan pembudidaya ke konsumen melewati sejumlah perantara, seperti pedagang ikan lokal, grosir, dan pengecer (Deb & Dey, 2020). Konsumen harus bergantung pada sistem pemasaran ikan yang efektif dimana ikan akan dapat tersedia untuk mereka.…”

“…Data sangat penting untuk memahami stok ikan, dan mengevaluasi kebijakan pengelolaan perikanan, terutama di daerah terpencil. Studi ini mengeksplorasi potensi ponsel untuk membantu mengumpulkan data pendaratan ikan, di mana pengelolaan perikanan berkelanjutan sangat penting untuk perekonomian, dan ketahanan pangan.Penjualan ikan segar dan olahan memiliki rantai pemasaran yang panjang seperti dijelaskan pada Tabel 2(Deb & Dey, 2020). Tidak ada jalur pemasaran khusus untuk menjual ikan.…”