Study on the Marketing Ability Training of Higher Professional Personnel based on SAKT Mode

Abstract

This paper builds a SAKT mode to develop the marketing ability training of higher professional personnel. SAKT mode integrated four questions to solve: (A) teaching students in accordance of their aptitude (Student), (B) ability-oriented system (Ability), (C) marketing knowledge basis (Knowledge) and (D) effectively using the characteristics of a variety of teaching methods (Teaching Method). Based on analysis of "three knowledge communities and three modules of ability" of marketing course and seven elements of the ability goal including action, basic, interest, learning, innovation, team and year, the paper explored the mechanism innovation of cultivation including the school-enterprise cooperation, skill oriented and real education. We found that the practical teaching method system was the key integrated of teaching project, skills competitions and enterprises projects. And "Four Fusion One" mode of improve the professional ability is the result which fusing the abilities of learning, practice, cooperation and innovation. Applying this study, the college can develop more higher talents (professional personnel) who show the high professionalism, strong professional ability and advantages of development.