Study on the Relative Importance of Selecting Attribute in Purchasing Pickles by Conjoint Analysis

Lee, Myung‐Hee; Kim, Hye-Young; Ahn, Youngjik

doi:10.9724/kfcs.2019.35.2.198

Cited by 3 publications

(2 citation statements)

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“…소비자의 만두 선택 속성 관련 연구 (Chang 과 Hwang, 2006;Kim 등, 2009)에서는 맛, 위생적 품질, 영양가, 가격, 제조사의 브랜드, 광고 등의 요인이 만두 선택 에 영향을 주는 것으로 보고되었다. 냉동만두 시장의 확대와 함께 만두 관련 연구도 증가하였으며, 만두에 대한 소비자 인식과 구매속성 (Cho, 2010), 우렁이 만두 제품의 마켓 테 스트 (Chang과 Hwang, 2006), 만두에 대한 소비자들의 인 식과 만두 유형별 이용행동 (Kim 등, 2009), 만두의 조리 방 법별 중심부 온도 연구(Kim과 (Choi 등, 2022a;Choi 등, 2022b;Han 등, 2021;Lee, 2019;Lee 등, 2019;You와 Lee, 2018). 그러나 만두 관련 컨조인트 연구는 조리 전공자 대상으로 진행되었던 산천어 만두 제품 연구가 있을 뿐이다 (Lee 등, 2013) 2) Multiple answer.…”

Section: 서 론unclassified

A Study on the Selection Attributes of Frozen Mandu (Korean Dumpling) for Adults in the Jeonbuk Area Using Conjoint Analysis

Gong,

Choi,

Rho

2024

JKFN

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This study analyzed the comparative merits of a selection of frozen mandu (Korean dumplings) as determined by adults in the Jeonbuk area and suggests an ideal type of frozen mandu that would appeal to adults as determined by conjoint analysis. Two hundred forty-one questionnaires were distributed from June to July 2022 to adults who had previously purchased a frozen mandu in a hypermarket or online. The order of importance of frozen mandu attributes was type (39.73%), ingredients (35.16%), purchasing method (13.14%), and shell texture (11.97%). The ideal combination of the selection attributes was purchase online and grilled mandu with meat and a chewy texture. The most preferred frozen mandu for adults showed an incremental 62.7% potential market share by choice simulation versus the frozen mandu being currently sold. Using the attributes utility, the adult frozen mandu market was divided into two clusters. Adults in cluster 1 preferred grilled mandu and online purchase, while those in cluster 2 preferred steamed mandu and store purchase. The results of this study will help establish a database that contributes to the development of various frozen mandu products and the construction of marketing strategies targeting adults.

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Section: 서 론unclassified

A Study on the Selection Attributes of Frozen Mandu (Korean Dumpling) for Adults in the Jeonbuk Area Using Conjoint Analysis

Gong,

Choi,

Rho

2024

JKFN

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“…In particular, radish root, which is the main ingredient for dongchimi , is generally white in color ( Goyeneche et al, 2015 ) and has a high nitrate ion content of 1,939–6,260 mg/kg ( Munekata et al, 2021 ). Dongchimi has various advantages of kimchi and can suppress the unique spicy taste of radish by reducing isothiocyanate during aging ( Lee and Rhee, 1990 ). Owing to these properties, dongchimi , possessing various health benefits, has the potential to be an alternative ingredient for synthetic nitrite.…”

Section: Introductionmentioning

confidence: 99%

Effects of Dongchimi Powder as a Natural Nitrite Source on Quality Properties of Emulsion-Type Sausages

Bae¹,

Jeong²,

Gwak³

et al. 2023

Food Sci Anim Resour

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Studies of Selection Attributes for Lunch Boxes (Dosirak) Using Conjoint Analysis among Single Men

Han

Chung

Rho

2021

JKFN

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This study analyzed the comparative importance of the selection attributes of a lunch box (dosirak) in single men and suggests a solution for the ideal type of lunch box that would appeal to single men using conjoint analysis techniques. A total of 252 questionnaires were distributed to single men who had previously purchased a lunch box in convenience stores or franchise dosirak stores. The conjoint design was applied to evaluate a hypothetical lunch box for single men. As a result, the order of importance of the attributes of the lunch box was found to be the price (41.66%), menu composition (24.62%), delivery status (17.45%), and place of purchase (16.27%). The ideal combination of the selection attributes of lunch box was a purchase in a franchise dosirak store, having a delivery service, a type 3 menu (Rice･Kimchi＋fried pork cutlet, chicken, fish cutlet), and a low price of 3,500 won. The most preferred lunch box showed an incremental 57.6% potential market share using choice simulation compared to the lunch box being currently sold. Using the utility of attributes, the lunch box market for single men was classified into two segments. As a result of market segmentation, single men of cluster 1 preferred a lunch box with the menu type 2 and a price of 8,500 won while single men of cluster 2 preferred a lunch box with the menu type 3 and a price of 3,500 won. These results will help establish a database that contributes to the development of differentiated products and building marketing strategies that can satisfy the needs of single men.

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Study on the Relative Importance of Selecting Attribute in Purchasing Pickles by Conjoint Analysis

Cited by 3 publications

References 0 publications

A Study on the Selection Attributes of Frozen Mandu (Korean Dumpling) for Adults in the Jeonbuk Area Using Conjoint Analysis

A Study on the Selection Attributes of Frozen Mandu (Korean Dumpling) for Adults in the Jeonbuk Area Using Conjoint Analysis

Effects of Dongchimi Powder as a Natural Nitrite Source on Quality Properties of Emulsion-Type Sausages

Studies of Selection Attributes for Lunch Boxes (Dosirak) Using Conjoint Analysis among Single Men

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