Study on the Visual Attention and the Stopping Power of Advertisements – a Content Analysis of The Advertisements on Indian Television Channels

Kumudha, A.; Lakshmi, K. Santhana

doi:10.15373/2249555x/sept2013/95

IJAR

2011

DOI: 10.15373/2249555x/sept2013/95

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Study on the Visual Attention and the Stopping Power of Advertisements – a Content Analysis of The Advertisements on Indian Television Channels

A. Kumudha¹,

K. Santhana Lakshmi²

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Study on the Visual Attention and the Stopping Power of Advertisements – a Content Analysis of The Advertisements on Indian Television Channels

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