2022
DOI: 10.21608/ijtah.2023.186512.1052
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Study the Innovative Business Practices that Hotels have undertaken in Response to the COVID-19 Pandemic: A Case study of Sharm El-Sheikh Hotels

Abstract: The sudden onset and the accelerated spread thereafter of the COVID-19 pandemic have had a devastating effect on many businesses. The nature of the crisis has meant that the hospitality industry has also been affected severely. There is a pressing need to better understand the utility of these new innovations, and the extent to which they affect firm. This research paper aims at Assessing of technological marketing tools that have been used as innovative idea in response to COVID-19 pandemic. Assessing the inn… Show more

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