Studying at the source: Ashtanga yoga tourism and the search for authenticity in Mysore, India

Maddox, Callie Batts

doi:10.1080/14766825.2014.972410

Cited by 38 publications

(31 citation statements)

References 32 publications

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“…Yoga tourists have a unique kind of experiences in wellness tourist destinations (Aggarwal, Guglani, & Goel, ). The recent decade witnessed the emergence of yoga tourism as an important theme of tourism research (Ali‐Knight, ; Cheer, Belhassen, & Kujawa, ; Maddox, ). A study in tourism research found this special tourism to be about 0.44 trillion U.S. dollar market, which is nearly 15% of the world tourism market (Sharma & Nayak, ).…”

Section: Introductionmentioning

confidence: 99%

Understanding memorable tourism experiences as the determinants of tourists' behaviour

Sharma

Nayak

2019

Journal of Tourism Research

125

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This study empirically investigated a theoretical model predicting the direct and indirect effects of memorable tourism experiences (MTEs) on behavioural intentions via destination image and tourists' satisfaction in yoga tourism. This research was conducted using data collected from 502 tourists visiting Rishikesh in India. Using confirmatory factor analysis and SPSS macro (PROCESS), findings confirmed that MTEs influenced behavioural intentions both directly and indirectly via destination image and tourists' satisfaction. MTEs were found as the strongest influencer of behavioural intentions in yoga tourism. This study opposes those researchers and practitioners who argued tourists' satisfaction alone as the most significant influencer of destination performance.

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Section: Introductionmentioning

confidence: 99%

Understanding memorable tourism experiences as the determinants of tourists' behaviour

Sharma

Nayak

2019

Journal of Tourism Research

125

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“…The practice of yoga during the touristic expedition called yoga tourism (Lehto, 2006). In recent years, the research in yoga tourism is emerging as an important tourism theme (Ali-Knight, 2009;Cheer et al, 2017;Maddox, 2015). Yoga tourists senses a unique kind of emotional experiences in the destination they visit (Aggarwal et al, 2008;in Sharma &Nayak, 2019).…”

Section: Yoga Tourism As Wellness Tourismmentioning

confidence: 99%

“…Singleton (2010; in Maddox 2015, p. 335) contends that the modern postural forms of yoga are the result of reframing of practices and beliefs frameworks within India itself over the last one hundred fifty years, in response to encounters with modernity and the west (Singleton, 2010;p. 16;in Maddox, 2015).…”

Section: Introductionmentioning

confidence: 99%

A Preliminary Study of Yoga Tourism and its Prospects in Nepal

Kunwar¹,

Sharma²

2020

J. APF Command & Staff Coll.

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This article attempts to reveal the prospects of yoga tourism in Nepal. Yoga is gaining popularity worldwide due to its inherent quality to transform a person from illness to wellness. This is the reason yoga tourism is studied in academia under the umbrella term of wellness tourism. There are potentialities how Nepal can be one of the best destinations for yoga tourism. Nepal is spiritually saturated country being the birthplace of Gautama Buddha and playground of Lord Shiva, the Yogishwara. At the same time, Nepal is a Himalayan country including the highest mountain, Mt. Everest. The cultural heritage is another attraction. The simplicity of people attracts tourists who aim to learn yoga practices while visiting places for refreshment. This article has dealt about how yoga tourism is spreading, what are its theoretical and philosophical background, prospects and potentialities and so on. The major methodology applied in this article is library research, case studies and visiting actual places where yoga tourists from all over the world gather. Yoga retreat survey has revealed actual scenario of yoga tourism. Historicity of yoga philosophy is uncovered using original Classical Sanskrit Cannons. A sample survey identified yoga retreat centers in Kathmandu, the facilities available and potential aspects of tourism and income generation. The finding section documented the actual problems and prospects faced by the hosts, i.e., travel agencies, owners of yoga retreat centers, hoteliers, and yoga masters. The research has reached in conclusion: if right policies and facilities are generated, Nepal will gain a new identity as best destination for yoga tourism in the world. There are potentialities to develop internal yoga tourism as well. One can visualize Nepal being famous and prosperous from yoga tourism and Nepalese people gaining health, wealth and wellbeing by living yogic lifestyle and collecting reputation as yoga masters by guiding tourists into yoga life.

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“…Yoga sporu hakkında geniş bir akademik literatür bulunmakta olup yoga turizmi hakkında sınırlı çalışmalar mevcuttur. Bazı çalışmalarda yoga, turizmin bir alt dalı olarak görülürken (Liberman, 2004;Sharpley ve Sundaram, 2005;Lehto vd., 2006, Aggarwal, Guglani ve Goel, 2008Nichter, 2013;Maddox, 2014), bazı çalışmalarda ise yoga turizmini, sağlık turizminin içerisinde küçük bir alanda incelemişlerdir. Lehto ve diğerleri (2006) belli teoriler üzerinde çalışmalar gerçekleştirmiş ve seyahatlerin arkasındaki motivasyonları anlamaya çalışmışlardır.…”

Section: Turizmde Maneviyat Arayışı Olarak Yogaunclassified

Turizmde Maneviyat Arayış Aracı Olarak Yoga

Altunel¹,

Özer²,

Akova³

2020

TR1010

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ÖzSon yıllarda dünya üzerinde artan nüfus artışıyla birlikte gelişen; gürültü, trafik, iş sıkıntıları, hastalık gibi kişiyi direkt veya dolaylı olarak etkileyen problemlerin ortaya çıkması kişileri bir arayışa itmektedir. İnsanlar bu problemlerden uzaklaşmak ve kendini bulmak amacıyla turizm adı altında birçok alt pazarı denemeye ve beraberinde yeni arayışlara girmeye başlamıştır. Bu çalışma; yoga turizmini maneviyat arayışı olarak benimseyen kişiler üzerinde yapılan nitel olay incelemesini sunmaktadır. Çalışmanın amacı; kişilerin yoga turizmi ile hangi amaçlarla inzivaya çekildiklerini saptayabilmek ve bu turizmi kullanan kişilerin geri dönüşümlerini mülakatlar aracılığıyla ve katılımcıların katkılarıyla incelemektir. Bu çalışmada insanların neden inziva alanlarına seyahat ettiklerini incelemek amacıyla yapılandırılmış görüşme tekniği kullanılmıştır. Daha önce inziva amacıyla yoga seyahati yapmış kişiler İstanbul genelinde saptanıp bunlar arasından 30 katılımcıya 17 soru yöneltilerek güvenilir bilgiler elde edilmeye çalışılmıştır. Veri toplama işlemi veri doygunluğuna ulaşıldığında bitirilmiş olup çalışma bulgularına göre yoga turistlerinin özellikle maneviyat arayışı olarak gerçekleştirdikleri seyahatlerinden sonra; bu kişilerde olumlu psikolojik etkiler gözle görülür bir şekilde verilen cevaplar aracılığıyla saptanmıştır. AbstractWith the increasing population growth in the world in recent years; problems such as noise, traffic, work problems, illness, etc. directly or indirectly affect the emergence of people. People started to try many sub markets under the name of tourism in order to get away from these problems and find themselves. This work; It presents a qualitative case study on people who adopt yoga tourism as a search for spirituality. Purpose of the study; The purpose of this course is to determine the reasons of the people's seclusion with yoga tourism and the recycling of the people using this tourism through the interviews and the contributions of the participants. In this study, structured interview technique was used to investigate why people travel to retreats. Previously, people who had a yoga trip for the purpose of hermitage were identified throughout Istanbul and among these, 17 questions were asked to 30 participants and reliable information was obtained. Data collection was completed after data saturation was reached and after the travels of yoga tourists as a search for spirituality according to the study findings; positive psychological effects in these individuals were determined by the answers given in a visible manner.

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Studying at the source: Ashtanga yoga tourism and the search for authenticity in Mysore, India

Cited by 38 publications

References 32 publications

Understanding memorable tourism experiences as the determinants of tourists' behaviour

Understanding memorable tourism experiences as the determinants of tourists' behaviour

A Preliminary Study of Yoga Tourism and its Prospects in Nepal

Turizmde Maneviyat Arayış Aracı Olarak Yoga

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