Studying social media as semiotic technology: a social semiotic multimodal framework

Poulsen, Søren Vigild; Kvåle, Gunhild

doi:10.1080/10350330.2018.1505689

Cited by 36 publications

(20 citation statements)

References 33 publications

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“…At one level of digital materiality, digital media can be seen as different technologies with different technical and tactile affordances-the hardware, the design that requires clicking and tapping, and so on. This aligns with a notion of materiality as something physical, some "tangible stuff" [91] and physical substance [87] that our bodies come into contact with. One consideration of such classical materiality is therefore linked to what body movements, adaptations and engagements technology "demands" from us and the environment.…”

Section: Critical Media Literacy and A Link To Sustainability Literacysupporting

confidence: 56%

“…Following [25], media are extensions of the mind. As humans have extended their minds impressively through outstanding technological scaffoldings, each new medium altered the affordances provided by previous ones, revealing new possibilities and implicitly obscuring others [90,91]. Interestingly, the new digital media seem to bring us closest to where we started, to our full sensory-embodied immersion in natural environments, which they increasingly and convincingly simulate, as well as enhance in various ways.…”

Section: Umwelt Affordances Resourcesmentioning

confidence: 99%

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A “Strong” Approach to Sustainability Literacy: Embodied Ecology and Media

2021

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This article outlines a “strong” theoretical approach to sustainability literacy, building on an earlier definition of strong and weak environmental literacy (Stables and Bishop 2001). The argument builds upon a specific semiotic approach to educational philosophy (sometimes called edusemiotics), to which these authors have been contributing. Here, we highlight how a view of learning that centers on embodied and multimodal communication invites bridging biosemiotics with critical media literacy, in pursuit of a strong, integrated sustainability literacy. The need for such a construal of literacy can be observed in recent scholarship on embodied cognition, education, media and bio/eco-semiotics. By (1) construing the environment as semiosic (Umwelt), and (2) replacing the notion of text with model, we develop a theory of literacy that understands learning as embodied/environmental in/across any mediality. As such, digital and multimedia learning are deemed to rest on environmental and embodied affordances. The notions of semiotic resources and affordances are also defined from these perspectives. We propose that a biosemiotics-informed approach to literacy, connecting both eco- and critical-media literacy, accompanies a much broader scope of meaning-making than has been the case in literacy studies so far.

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Section: Critical Media Literacy and A Link To Sustainability Literacysupporting

confidence: 56%

Section: Umwelt Affordances Resourcesmentioning

confidence: 99%

A “Strong” Approach to Sustainability Literacy: Embodied Ecology and Media

2021

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“…Theo van Leeuwen (2005) emphasizes this to be an open concept, including “how that resource has been, is, and can be used for purposes of communication” (p. 5). In digital media, the affordances of text and medium (Engebretsen, 2007, p. 17; Rustad, 2008) may be hard to distinguish, except for analytical purposes, as can be seen from the concept “semiotic technologies” looking into how semiotic choices may be built into software and digital templates (Djonov & van Leeuwen, 2018; Poulsen & Kvåle, 2018).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Organizing Shared Digital Reading in Groups: Optimizing the Affordances of Text and Medium

Hoel

Tønnessen

2019

AERA Open

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Children develop their language when they explore and talk about literary texts. In this study, we explore the design of shared digital reading as a basis for critical reflection on the reading situation in an institutional context with its given opportunities and limitations. We examine six videotaped readings of one specific picture book app, with a focus on the strategies used by teachers in early childhood education and care institutions to control children's access to the medium and the types of verbal engagement (about the story and about the medium) that are generated by these different strategies. We use qualitative and quantitative analysis of video data. A qualitative categorization of the readings reveals the strategies Show, Show & Share, and Share. In analyzing the participants' verbal and multisensory engagement, we find that the Show strategy generates more utterances, especially about the story, as well as more time spent on dialogue.

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“…This government institution has long been responsible for the promotion of tourism and national culture through various social media including Instagram, Youtube, Facebook, and others. Social media is useful in disseminating government input in a semiotic manner because of the functions of uploading photos, recording videos, editing images, and providing text (Poulsen et al, 2018). Through the function of social media, social agents in the digital era, either it is individuals or institutions can express themselves and produce their own images without temporal boundaries (Thompson, 1995).…”

Section: Introductionmentioning

confidence: 99%

Laos National Identity Change in Perspective of Re-Orientalism: A Case Study of the 2020 Laos National Tourism Video

Lee

2021

IRHS

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The formation of national identity by the Lao government has been unsuccessful due to globalization since 2000. The Lao government realized this and decided to shift its focus to the economic dimension as a means to unite the Lao people. In the 2000s, the West had a major influence on Laos representation, but after the 2008 economic crisis in the United States, Laos prioritize the trade with China and South Korea. As the global economic environment changed, Laos needed to attract the attention of Asian tourists. In this situation, re-orientalism becomes a cultural strategy exclusive to Asian countries. Simultaneously, re-orientalism shows a shift in the nature of Laos' national identity; from essentialism to pragmatism. As the study case, the 2020 Laos national tourism video shows that re-orientalism emphasizes primitive images and simple pleasures to reproduce a common representation of Laos as a spiritual and asexual Beautiful Buddha country. Each of these re-orientalism tools, directly and indirectly, affects the economic benefits of Laos.

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Studying social media as semiotic technology: a social semiotic multimodal framework

Cited by 36 publications

References 33 publications

A “Strong” Approach to Sustainability Literacy: Embodied Ecology and Media

A “Strong” Approach to Sustainability Literacy: Embodied Ecology and Media

Organizing Shared Digital Reading in Groups: Optimizing the Affordances of Text and Medium

Laos National Identity Change in Perspective of Re-Orientalism: A Case Study of the 2020 Laos National Tourism Video

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