Subak Padanggalak Development Strategy as Tourism Attraction in Denpasar City Bali

Abstract

The development of subak as tourist attraction will be inline within Bali cultural tourism development, since subak and tourism in Bali are both are Balinese culturally basis. This is an effort to maintain the sustainability of subak while controlling the paddy field conversion and supporting environmental sustainability. However, the absence of subak strategy as tourist attraction becomes a problem. This paper analyzes the internal and external environmental factors that influence Subak Padanggalak, Denpasar City, Bali as tourism attraction and designing the subak strategy as tourism attraction in urban area. To do so, it will be analyzed using SWOT and Quantitative Strategic Planning Matrix (QSPM). The I-E matrix analysis falls into cell V, namely using maintain subak as tourism attraction dan pushing market penetration and product development. SWOT analysis produces four alternative strategies, namely: (a) S-O strategy (expansion of tourist markets, provision of subak tourism facilities), (b) S-T strategy (stressing agricultural activities and rituals as tourist attractions, tourism activities based on subak norms and rules, involving subak members in subak tourism activities), (c) W-O strategy (subak is more involved in developing tourism attraction and cooperating with government), and (d) W-T strategy (strict rules for controlling land conversion, limiting the coming of external labor working in subak, and adequate facilities to empower farmers and foster public appreciation of subak). Priority analysis of the subak strategy successively starts from the development of tourist attraction based on agricultural activities and rituals in subak through cooperation with the government and entrepreneurs to empower farmers through providing additional sources of income from tourism activities. To ensure the sustainability of subak, it is necessary to have strict rules to control the conversion of agricultural land functions, and limit the external workforce to subak. The strategy must be is in line with subak norms and rules to achieve sustainability of subak-based urban tourism attraction. Keywords: attraction, Denpasar, development strategy, subak, tourism

Development of Subak Lestari as a sustainable tourism attraction in Denpasar city

“…In addition, the development of Subak in Denpasar City is very important to inherit the community's concern, especially the younger generation, for how we maintain green open land that is very multifunctional in Denpasar City. According to Diarta and Sarjana (2018), the development of subak in urban areas as tourist attraction is seen as a concept that in the future will be able to preserve subak itself in a sustainable manner. Communitybased tourism is a concept of tourism development that is compatible with sustainable tourism.…”

“…In general, subak that developed into tourist attraction is in rural areas, such as the example of Subak Jatiluwih in the Tabanan Penebel area according to Antara, et al (2017) and Subak Pulagan in Tampaksiring Gianyar according to Sarita, et al (2013). Subak itself has been designated by UNESCO as a world cultural heritage (WBD) in 2012 which also adds to the allure of Subak (Diarta and Sarjana 2018). According to Kemenparekraf/Baparekraf RI (2021), changing tourism trends due to the Covid-19 pandemic is a challenge to adapt.…”

Land Conservation and The Potential Goal for Food Security in Urban City

“…Therefore, the study of aspects of spirituality as the core of the dynamic balance of the ecological, Subak activities, Subak philosophy, and Subak rituals can be used as tourist attractions [11]. In addition, Subak, which has beautiful natural scenery and fresh air conditions, can be developed as an agro-ecotourism area [25,26]. To preserve and enhance the bargaining position and protection of agricultural land, Subak must assume a more strategic role and function.…”

Farmer Perspectives on Sustainable Urban Farming Tourism: A Case Study of Bali's Subak Lestari Program

“…Subak, evolving into subak-based tourism attractions, predominantly finds its foothold in rural landscapes, exemplified by Subak Jatiluwih in Penebel Tabanan (Antara et al, 2017) and Subak Pulagan in Tampaksiring Gianyar (Sarita et al, 2013). Both subaks have garnered UNESCO's recognition as world cultural heritage (WBD), amplifying their appeal (Diarta and Sarjana, 2018). This prestigious designation isn't exclusive to Bali; it extends to the Banaue Rice Terraces in Luzon Province, Philippines, which achieved UNESCO world heritage status in 1995 due to its profound cultural significance.…”