Subjective Evaluation of Towel Quality Perception According to the Experts' and Non-Experts’ Viewpoint

Abstract

In this study, subjective evaluation of towel samples with distinctive fiber contents was inspected. The subjective evaluation questionnaire was performed both by experts with professional experience in the towel sector and by non-experts in this sector. The evaluation was conducted by 30 experts (18 males and 12 females) and 30 non-experts (17 males and 13 females). The experts and non-experts were asked this question: “Could you state parameters that define towel quality with the exception of color and pattern?”. Each expert and non-expert had to mention at least 3 parameters. During the evaluation phase, they could visually experienced the color of all towel samples and the information were given about the features like fiber content, yarn count, grammage etc. By touching all samples, towel quality perceptions of the parameters specified for each sample were evaluated subjectively by experts’ and non-experts’ viewpoint.