Subjective Language Accommodation in Official Twitter Account of Tirto.id

Abstract

This study aims to describe the use of subjective language in Tirto.id's Twitter account. The theory used in this research is accommodation theory, with a phenomenological approach and qualitative methods. In this study, it is known that Tirto.id accommodates subjective language styles-which are commonly used by Twitter users-to create fluid or familiar situations for readers. However, that language style is not used to deliver all news. News containing issues of sexual violence, violence in Papua, terrorism, and other human rights violations, for example, is conveyed using formal language. Thus, it appears that there are two accommodation strategies carried out, namely convergence and divergence. Tirto.id does not always use a convergence strategy (subjective language), because there are important issues that need to be addressed using formal language (divergence), which reflects the legitimacy of Tirto.id as a media institution.