“…Luxury tourism has recently gathered a growing attention (see, e.g. Iloranta, 2022;Thirumaran and Raghav, 2017), and recent composite volumes have examined the relationships between luxury and tourism (see Conrady et al, 2020;Kotur and Dixit, 2022) from both historical and contemporary perspectives. The "luxurification of society" (Yeoman and McMahon-Beattie, 2006) has progressively made customers to pay higher attention to luxury experiences.…”