2018
DOI: 10.5937/22-16983
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Sun, sea and shrines: Application of analytic hierarchy process (AHP) to assess the attractiveness of six cultural heritage sites in Phuket: Thailand

Abstract: In order to make recommendations for the diversification of tourism products on the Thai island of Phuket, this paper applies the analytic hierarchy process (AHP) method to rank the attractiveness of six cultural heritage sites in the island of Phuket to make recommendations for sites that could be incorporated in to cultural tourism development in the region. In addition, it applies a quantitative-qualitative evaluation structure with weighted criteria, based on local expert opinion. The research identified w… Show more

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Cited by 32 publications
(20 citation statements)
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“…The applications of the A'WOT method are varied and cover as major fields natural resource management [32,[35][36][37], sustainable tourism and tourism management [25,34,38,39], strategic assessment and group decision making (see among others, [40][41][42][43]). Although in the field of cultural heritage assessment, there are a flourishing set of recent contributions in literature on the sole application of AHP [44][45][46][47][48][49][50][51] and SWOT analysis [52][53][54][55][56], respectively. Nonetheless, to our knowledge, there are no contributions on the application of A'WOT to strategic decisions on cultural heritage.…”
Section: Methodological Frameworkmentioning
confidence: 99%
“…The applications of the A'WOT method are varied and cover as major fields natural resource management [32,[35][36][37], sustainable tourism and tourism management [25,34,38,39], strategic assessment and group decision making (see among others, [40][41][42][43]). Although in the field of cultural heritage assessment, there are a flourishing set of recent contributions in literature on the sole application of AHP [44][45][46][47][48][49][50][51] and SWOT analysis [52][53][54][55][56], respectively. Nonetheless, to our knowledge, there are no contributions on the application of A'WOT to strategic decisions on cultural heritage.…”
Section: Methodological Frameworkmentioning
confidence: 99%
“…According to some researchers, between five and fifteen experts represent an appropriately large sample size for decision-making (Božić, Vujičić, Kennell, Besermenji, & Solarević, 2018). Sahin and Yurdugül (2018) have investigated local and foreign studies in the field of education that are based on AHP from the last five years through content analysis.…”
Section: Making Collective Decisions With Ahpmentioning
confidence: 99%
“…and Saltwater Dreaming Surf. [75] Phuket has tourism resources in nature, way-of-life, culture and tradition, Sino-European style classic architecture (Chino-European Architecture) which adds charm to the old town (Phuket old town), shopping centers, museums, and, most importantly, local cuisine ( Figures 8-11) [76][77][78][79][80][81]. Hence, it was selected by UNESCO to be a member of the UNESCO Creative City Network: City of Gastronomy) [66].…”
Section: Identity and Urban Tourism In Phuketmentioning
confidence: 99%
“…Tourism activities in Phuket are varied, (regions of activity, i.e., city type) the same as Chiang Mai. However, the way of life and the history of the city are different, such as the Cultural City aspect; Phuket has an integrated culture which is called "Peranakan Culture"-this includes Malay culture, Hokkien Chinese, consisting of Thai-Chinese communities, and the Muslim community [70,[76][77][78][79][80][81]86,87]. Therefore, there are various cultural activities to promote urban tourism, such as the Phuket vegetarian festival (Jia Chai in local Hokkien Chinese Dialect); Phuket Chinese new year; the respect angel tradition; pho tor festival; the mid-autumn festival; and the qing ming festival [86].…”
Section: Identity and Urban Tourism In Phuketmentioning
confidence: 99%