“…The need to motivate employees to participate in environmental initiatives has long been identified (Fudge and Carter, ). At present, the literature has identified some soft key success factors (KSFs) such as employee involvement and awareness (Chinander, ; Guerci et al, ), training (Sarkis et al, ; Daily et al, ), communication (Woo et al, ) supervisory and management support (Daily and Huang, ; Cantor et al, ), employee responsibility (Ramus and Steger, ) and rewards and recognition (Rothenberg, ; Cantor et al, ). It is also thought that supervisory moral value (Jiang et al, ) and leadership corporate value (Bansal and Roth, ) are the main stimuli for the above KSFs.…”