2021
DOI: 10.1155/2021/7894885
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Supply Chain Contract Choice with Different Behavior Preferences of Retailer

Abstract: Retailer may exhibit irrationality when facing the risk of demand uncertainty; therefore, we consider four retailer behavioral preferences: risk neutral (RN), waste aversion (WA), stockout aversion (SA), and stockout-waste aversion (SW). The decision-making and contract choice of upstream and downstream enterprises in cases where demand depends on supplier’s effort are studied. The results show that if the retailer has only SA or RN preferences, then the supplier prefers to choose a wholesale price contract, w… Show more

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Cited by 2 publications
(2 citation statements)
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“…After 60 years of research, a number of mature theoretical systems have been formed. Supply chain contract has become an important method to realize the coordination of supply chain [24,50] . Coordination of the supply chain can obtain through the repurchase contract [31,56] , and the profit of decentralized decision-making was far lower than the profit of supply chain coordination [11,30,37,44] .…”
Section: Literature Reviewmentioning
confidence: 99%
“…After 60 years of research, a number of mature theoretical systems have been formed. Supply chain contract has become an important method to realize the coordination of supply chain [24,50] . Coordination of the supply chain can obtain through the repurchase contract [31,56] , and the profit of decentralized decision-making was far lower than the profit of supply chain coordination [11,30,37,44] .…”
Section: Literature Reviewmentioning
confidence: 99%
“…Nevertheless, most of the existing studies on risk preferences have only considered the cognitive characteristics of a single type of decision makers. To be specific, some scholars [45], [46] have discussed only the risk preferences of suppliers, while some scholars [47], [48] have analyzed only the risk preferences of retailers. A small number of studies have comprehensively considered the cognitive characteristics of all decision makers in the supply chain.…”
Section: Studies On Supply Chain Decision Making Under Different Risk...mentioning
confidence: 99%