This chapter explores the impact of technological advances on purchasing practices and their influence on the performance of Moroccan companies, focusing on crucial aspects such as the impact of information technology, machine learning techniques, and the resolution of logistical challenges. The study underlines the importance of digitization for Moroccan businesses and policymakers, highlighting the critical role of technology adoption in promoting the procurement sector. It identifies the main drivers of digitization adoption, including organizational, technological, environmental, and human aspects, while addressing ethical considerations, such as data privacy and the impact on employment. This chapter demonstrates how digitization and AI can improve business performance and competitiveness in the purchasing function. It provides guidelines for Moroccan companies and policymakers to navigate this digital transformation effectively.