“…Most of the researches have addressed the variable directly affecting factors on export. This study will cover the gap of mediation of attitude between distribution capability and product exporting (Ho, Ng, Vivi, Ng, & Susela, 2020;Rodrigues, Zhang, Jiang, Aeloiza, & Cairoli, 2018). A survey report of Thailand fruit market has examined the attitudes of traders to export the durian fruit, local traders of the market have given their positive feedback and a year later they were asked the same question, it was observed that 8% of the respondents with a positive attitude that was local traders were exporting their fruits to the foreign markets.…”