Survey and Explain the role of Sensemaking in Successful Strategy Implementation in Iran’s Automotive Companies

Abstract

implementation of strategies (Köseoölu et al. 2009). In addition, as stated by statistics, about 63 percent of compa nies cannot achieve their expected results; in other words, only 10 to 30 percent of strategies are successfully imple mented (Raps 2005).These statistics clearly show that the implementa tion and execution of strategy has turned into the most si gnificant factor in the management process of organizations, and in this respect it considered as the basis for creating a competitive advantage for the organizations that are endo wed with sufficient skills and ability to manage -the process of implementing the strategy. Abstract. There is not a dominant model that could explain key factors of sensemaking of strategy implementation and in teractions between them. The purpose of this study is designing and explaining the role of sensemaking in successful strategy implementation along with a combination of factors which influence implementation sensemaking. This study surveyed the factors influencing sensemaking of successful strategy implementation in top Iran's automotive companies. This is a qualita tive research that uses grounded theory to obtain insight about the role of sensemaking in successful implementation through indepth interviews with 22 individuals (Managers, Assistant Directors and Academic Professors) and used gathered data to design a model of sensemaking in successful strategy implementation. Based on open and axial coding, 21 effective variables were conceptualized and classified in seven major categories then final model was designed. This theory explains factors that affect the sensemaking of successful strategy implementation and how these factors interact with each other. Sensemaking in Successful implementation of strategies depends on Sensemaking Context, Key Executers, Discourse Context, Intervening Conditions and Collective Sensemaking. Sensemaking Context cause sensemaking and sensegiving of key executers and key executers itself along with Discourse Context and Intervening Conditions lead to collective sensemaking. The consequence of model is sensemaking of successful strategy implementation that consists of maintaining and recording the meaning and its strengthening, collective effort, continuous strategy implementation and operational excellence of the organization. SURVEY AND

Viewing ‘open strategy’ as a viable approach to the management of strategy

“…Despite the emphasis on strategy implementation as pivotal in the management of strategy, literature purports that strategy implementation seems to be the proverbial 'Achilles' heel' of strategy, with unsuccessful strategy implementation rates as high as 90% in certain cases (Ceptureanu & Vlad 2017;Holowka 2015;Hosseini et al 2016;Ivancic et al 2017). Coupled with the aforementioned increase in volatility of the environment that organisations operate in, it is increasingly apparent that strategy needs to be more proactive, flexible and adaptive (Borkowski 2015;Ferell & Hartline 2014;Granados & Gupta 2013;Pittz & Adler 2016).…”