Sustainability, innovative orientation and export performance of manufacturing SMEs: An empirical analysis of the mediating role of corporate image

Villena-Manzanares, Francisco; Souto, Jaime E.

doi:10.3926/jiem.1532

Cited by 19 publications

(6 citation statements)

References 72 publications

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“…Gray and Balmer [51] define corporate image as the immediate mental picture that audiences hold about an organization. Similarly, brand image is created by a company to evoke emotional feelings in customers [52]. It is the desired image that a company aims to project to shape customers' attitudes toward the brand.…”

Section: Perceived Ecological Image On Attitude Toward Green Restaurantmentioning

confidence: 99%

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

Rahimah,

Yuliaji

2024

KSS

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The increasing awareness of environmental concerns and the demand for sustainable practices have sparked the adoption of green initiatives across various industries, including the restaurant sector. As consumers become more conscious of their ecological impact, there is a growing interest in comprehending how these green practices influence customers’ ecological behavior. This study focuses on investigating the relationship between green practices implemented by restaurants, perceived ecological image, and customers’ ecological behavior, with a particular emphasis on the case of KFC Malang Town Square. By examining the potential mediating role of attitude, the research sheds light on the underlying mechanisms driving pro-environmental behavior. Through the distribution of questionnaires to 100 KFC Malang Town Square consumers and subsequent analysis using structural equation modeling, the study confirms that green practices positively impact perceived ecological image, which affects customers’ attitudes and behavioral intentions toward the environment. These findings hold practical implications for promoting sustainability in the restaurant industry and offer valuable insights for future research in fostering pro-environmental practices. Moreover, this research contributes to the literature by exploring the interplay between green practices, perceived ecological image, attitude, and ecological behavioral intention within the unique context of the restaurant industry, with a focus on the specific setting of KFC Malang Town Square and the examination of attitude as a mediating factor. Keywords: theory of green purchasing behavior, recycling, energy-saving, organic menus, eco-friendly cutlery and packaging

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Section: Perceived Ecological Image On Attitude Toward Green Restaurantmentioning

confidence: 99%

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

Rahimah,

Yuliaji

2024

KSS

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“…There is various extant evidence available that firms functioning in foreign markets might be intensively engaged in sustainability initiatives (e.g., Taherdangkoo et al 2017;Arora and De 2020), while a positive effect from initiatives on exporting has often been reported (e.g., Villena and Souto-Pérez 2016;Lu et al 2020). Exporters have also been found to be more productive than firms functioning domestically (Wagner 2007).…”

Section: Competing Hypothesesmentioning

confidence: 99%

Sustainability Initiatives and Failure Risk of a Firm: How Are They Linked?

Lääts

Lukason

2022

JRFM

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This paper studies the link between corporate sustainability and failure risk. The two competing hypotheses rely on the controversies in the theoretical and empirical literature linking sustainability and financial performance. Analysis of a sample of Estonian non-listed companies of all sizes indicates that firms engaged in more sustainability initiatives exhibit a higher risk of failure in the short run. The results remain robust for different sustainability initiatives and periods, while being exclusively determined by firms active locally, not on foreign markets.

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“…Therefore, this study develops the assets into digital service innovations (Gatfield, 2006) in the form of digital network empowerment and digital information sharing to attract prospective students and enhance marketing performance (Villena et al, 2016).…”

Section: Resource-based Viewmentioning

confidence: 99%

Developing Digital Empowerment Programs to Enhance the Marketing Performance of Private Islamic Higher Education Institutions

Riofita

2022

MBER

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The sustainability of higher education should be supported by marketing strategies that enhance marketing performance and attract a higher number of prospective students. Considering the decision of prospective students to attend a particular institution is always motivated by the information they obtain on that institution’s achievements, this study aims to develop digital network empowerment and digital information sharing activities based on the resource-based view model. In addition, considering digital services have not yet had a conclusive effect on marketing performance, this study also aims to develop digital service recovery to enhance the effect of digital network empowerment and digital information sharing on marketing performance. Primary data were collected using a questionnaire sent to the management teams of Indonesian private Islamic higher education institutions via a Google form link. The data were processed using SPSS and Amos. The findings demonstrate that digital network empowerment and digital information sharing have a very significant effect on marketing performance, but digital service recovery does not. However, digital service recovery has a very significant effect on digital network empowerment and digital information sharing. The findings illustrate that digital network empowerment and digital information sharing can contribute to the resource-based view model to enhance marketing performance.

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Sustainability, innovative orientation and export performance of manufacturing SMEs: An empirical analysis of the mediating role of corporate image

Cited by 19 publications

References 72 publications

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

Sustainability Initiatives and Failure Risk of a Firm: How Are They Linked?

Developing Digital Empowerment Programs to Enhance the Marketing Performance of Private Islamic Higher Education Institutions

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