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The article analyzes various approaches to the company strategy, reveals the practical aspects of formatting and structuring the strategy. The purpose of the article shows that the problems of forming an effective system of strategic management of an enterprise, as well as the development of its development strategy are very relevant. The strategy needs constant changes with additions and acquisition of new value and high quality. In the activities of the largest companies approaches to the formation of the strategy correlate with the recommendations of modern theory of strategic planning. Open and urgent strategy with breakdown by spheres of activity proved to be preferable, within each sphere sets of strategic decisions or directions of vectors of development in this sphere were formulated. In the management system of enterprises the main task is not a quick response to the current changes in the external environment, but the formation of a strategic vision of the future of the enterprise, the development of a flexible and viable development strategy, the anticipation of tactical and strategic threats to the enterprise, their timely elimination, as well as the practical use of strategic management ideas for sustainable development. In the conditions of modern economic development the role and importance of strategic planning in enterprises is increasing. New trends emerged in the market, one of which is joint venture. The impetus for the development of joint ventures was the growth of exchange rates and the fact that domestic production is much more profitable than importing the necessary products. In this situation, it is necessary to adopt foreign experience and thoroughly test strategic methods in joint ventures and collectively improve them in a dynamically developing market. Macro environment includes factors that do not have a direct impact on the short-term activities of the enterprise, but can affect its long-term functioning. Conducted research allows enterprises within the integrated structure, to determine its place in the integrated structure and the nature of the relationship with the leadership of this structure in the design and implementation of their economic development strategies. Methodology. The scientific approach to problem solving allows predicting the opportunities of the enterprise and avoiding threats through unclearly formed and implemented strategy. The main purpose of this article is to identify methodological approaches to assess the characteristics of the impact of factors, properties of enterprise development strategy and the introduction of new technologies based on the performance of enterprises, which characterize the effectiveness of their market. Results. Based on the factors that are most important for the development of the enterprise, the most important criteria of the strategy were identified, on the basis of which the classification of strategies for the development of the enterprise was developed. The article indicates that there are a number of approaches to the content of the strategy, so it should be noted that the development of enterprise strategy is a set of decisions about the goals and objectives of the enterprise on the theoretical basis of the unity of resources and means of implementation. The strategy includes all areas of the enterprise: personnel, social culture and is aimed at high results. Managers should pay attention to the fact that approaches to company management should be better than competitors, achieve business advantages, create a business idea, provide the strategy with resources with the introduction of new technologies and highly qualified personnel, assess the state of the company and implementation conditions. Only in this case the strategy will be implemented both inside and outside the company.
The article analyzes various approaches to the company strategy, reveals the practical aspects of formatting and structuring the strategy. The purpose of the article shows that the problems of forming an effective system of strategic management of an enterprise, as well as the development of its development strategy are very relevant. The strategy needs constant changes with additions and acquisition of new value and high quality. In the activities of the largest companies approaches to the formation of the strategy correlate with the recommendations of modern theory of strategic planning. Open and urgent strategy with breakdown by spheres of activity proved to be preferable, within each sphere sets of strategic decisions or directions of vectors of development in this sphere were formulated. In the management system of enterprises the main task is not a quick response to the current changes in the external environment, but the formation of a strategic vision of the future of the enterprise, the development of a flexible and viable development strategy, the anticipation of tactical and strategic threats to the enterprise, their timely elimination, as well as the practical use of strategic management ideas for sustainable development. In the conditions of modern economic development the role and importance of strategic planning in enterprises is increasing. New trends emerged in the market, one of which is joint venture. The impetus for the development of joint ventures was the growth of exchange rates and the fact that domestic production is much more profitable than importing the necessary products. In this situation, it is necessary to adopt foreign experience and thoroughly test strategic methods in joint ventures and collectively improve them in a dynamically developing market. Macro environment includes factors that do not have a direct impact on the short-term activities of the enterprise, but can affect its long-term functioning. Conducted research allows enterprises within the integrated structure, to determine its place in the integrated structure and the nature of the relationship with the leadership of this structure in the design and implementation of their economic development strategies. Methodology. The scientific approach to problem solving allows predicting the opportunities of the enterprise and avoiding threats through unclearly formed and implemented strategy. The main purpose of this article is to identify methodological approaches to assess the characteristics of the impact of factors, properties of enterprise development strategy and the introduction of new technologies based on the performance of enterprises, which characterize the effectiveness of their market. Results. Based on the factors that are most important for the development of the enterprise, the most important criteria of the strategy were identified, on the basis of which the classification of strategies for the development of the enterprise was developed. The article indicates that there are a number of approaches to the content of the strategy, so it should be noted that the development of enterprise strategy is a set of decisions about the goals and objectives of the enterprise on the theoretical basis of the unity of resources and means of implementation. The strategy includes all areas of the enterprise: personnel, social culture and is aimed at high results. Managers should pay attention to the fact that approaches to company management should be better than competitors, achieve business advantages, create a business idea, provide the strategy with resources with the introduction of new technologies and highly qualified personnel, assess the state of the company and implementation conditions. Only in this case the strategy will be implemented both inside and outside the company.
One of the dominant features of modern civilisation is the growing correlation between economic growth and the quality of its human potential, the level and condition of which are vital components of national wealth and the driving force of economic prosperity. Hence the increased attention to the analysis of current trends in demographic development of the population. This particularly concerns the lower administrative-territorial level, because it is there that the demoreproducing processes are developed and the life processes of the population take place. The purpose of the present study is to investigate the main trends of demographic development of the population of small rural settlements of Zakarpatska Oblast and identify factors that generate depopulation phenomena and, consequently, formulate recommendations for minimising the impact of said factors on the demographic processes among the rural population. In accordance with the set purpose, the study analyses the main trends in the demographic development of the population of small rural settlements in the Zakarpatska Oblast over the past 30 years. The demo-reproducing processes were studied considering the population structure in terms of natural and economic zones of the region, covering small villages of lowland, foothill, and mountain natural and economic zones. It was established that vertical zoning affects not only the conditions of business affairs and entrepreneurial activity of the population, but also the dynamics of natural population growth. Considerable attention is paid to the analysis of the dynamics of change in the population living in small settlements. The study identifies the main reasons that determine the strengthening of depopulation in small villages of the mountain natural economic zone. The authors prove the fact of decrease in the population density of small villages with their remoteness from regional centres and cities. The paper also features an analysis of changes in the age and sex structure of the population of small rural settlements, as well as identifies factors that deform the sex and age structure of the population, the effect of which in the near future will lead to decrease in the number of the economically active population and increase in budgetary expenditures for the maintenance of retired persons. The authors provide sound justification of the necessity of measures aimed at ensuring the effective implementation of demographic policy, thereby improving the quality of the human potential of the rural population, as well as preserving and reproducing its life and labour potential
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