Sustainable Reverse Logistics Implementation with Triple Bottom Line Approach

Abstract

To explore reverse logistics in the context of the Indonesian food and beverage manufacturing industry and examine the effect of the effectiveness of reverse logistics activity on TBL. Performance and operational performance. By applying the method of Structural Equation Modeling based on Partial Least Square (SEM-PLS). Recommendations are made to improve the implementation of sustainable reverse logistics. The hypothesis related to the effectiveness of reverse logistics activity, TBL performance, and operational performance is developed. Based on data collection, as many as 123 respondents were involved in collecting data by distributing online questionnaires to company stakeholders. Findings based on the results obtained show that internal factor capability has no significant effect on the effectiveness of reverse logistics activity, while external factor capability has a significant effect on the effectiveness of reverse logistics activity. The effectiveness of reverse logistics activity has a significant impact on economic performance, environmental performance and social performance. In contrast, the effectiveness of reverse logistics activity does not have a significant impact on operational performance. However, economic performance and environmental performance have a significant influence on operational performance. Therefore, the implications of the research results can be input for companies to continue to improve the implementation of reverse logistics in companies.