While sustainable development is recognized as an essential requirement for achieving economic goals without degrading the environment, major problems arise in defining methods for formulating and implementing sustainable strategic actions at the macro‐level, including islands. Bearing in mind this limitation, this research paper will attempt to present a strategic planning methodology for drawing up strategic issues for tourism development from the point of view of sustainability, which is particularly appropriate to islands. The authors first review existing literature on sustainable development with a view to defining a conceptual approach to sustainability and identifying particular areas for sustainable tourism development in the island context. A methodology for formulating strategic issues for sustainable tourism development in Gran Canaria is then drawn up. Sociocultural aspects, the environment and the economy, with particular emphasis on tourism, are examined in order to identify major strategic issues for sustainable development in Gran Canaria. Copyright Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.