A series of nickel complexes bearing N,N‐bidentate ligands has been synthesized and characterized by elemental analysis and infrared (IR) spectroscopy. High ethylene dimerization activity, reaching 2.43 × 106 g mol−1(Ni)h−1, was achieved by using these complexes as precatalysts activated with Me2AlCl. Moreover, the selectivity to obtain α‐C4 was high (93%–96%). Comparing with the previous report by our group, the higher activity and selectivity may be attributed to the substituent at the 2‐position within the ligand, creating the steric hindrance around the metal atom.